New logo: Food Network

Food Network, the first network solely dedicated to food, launched a new look this month, on Sunday January 6. The agency behind this rebrand was Troika who did everything from strategy, to logo design, to graphics package.

The plate-shaped logo has received a minor update with more contemporary typefaces and a "sense of dimension". The last Food Network logo was introduced almost exactly ten years earlier, on January 1, 2003.

Programming on the Food Network is very much driven by celebrities the network itself has created, and they are the focal point of the new look along with food-related environments and textures. This is summed up in the creative concept, dubbed "Characters and Stories". Visually, the graphics are built on modules with different textures, colors and imagery relating to different genres of specific programs.
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More on: UniMás

Back in December, we were reached by the news that US-Hispanic broadcast TV network Telefutura would be renamed UniMás. The new name and brand identity launched yesterday, January 7, which gave us and the viewers the opportunity to see how it would work on screen. Los Angeles broadcast design agency Troika worked with many aspects of the brand launch, including logo design, graphics package and a marketing campaign (although the name was selected internally).

The logo is a "youthful twist" on Univision's abstract U symbol. In the divided wordmark, the "Uni" part links back to the parent company, while the bolder "Más" reflects the "always more" attitude of the desired audience of Millennials.

All graphical elements feature forward-leaning angle as the logo, including the typeface. Motion graphics seem to constantly move forward on screen.
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New logo: UniMás

TeleFutura is a Spanish language TV network in the United States. Established in 2002, it competes with Telemundo to be the second most watched Hispanic TV network. Univision, the market leader, is also the owner of TeleFutura and yesterday, December 3, it announced its intention to rebrand TeleFutura and change its name to UniMás on January 7, 2013. This is part of an enhanced commitment to more action, drama and sports for younger viewers, but will also link the network closer to its parent company. Broadcast design agency Troika developed the logo and brand identity for the rebranded network.

It has certainly been a year of rebrands for Spanish TV in the United States. Telemundo unveiled a new logo in May, and was followed by Univision in October, who also announced a new look for the largest Hispanic cable channel Galavisión in November. In addition to this, News Corp launched its new MundoFox network in August.
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New look: The CW

The CW is the fifth-largest English language television network in the United States, formed in 2006 when The WB and UPN merged. It skews more to younger viewers than the four larger networks, with series including 90210, Gossip Girl and America's Next Top Model. For the start of the autumn season, the network has a new look and a new slogan, "TV Now", as part of a strategy to further turn The CW into a multi-platform, multi-screen brand. It runs through the new look as both a promise and a call to action.

Los Angeles motion design studio Troika have been working with The CW since its launch and designed the original logo and on-air graphics package. They are also behind this latest redesign. The new look replaces the "TV To Talk About" branding that was introduced in 2009, also created by Troika.
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More on: D8 and D17

Back in September, this blog reported on the substantial relaunch of two national TV channels in France, now called D8 and D17 and owned by Canal+. The agencies behind that redesign are Flab Prod in Paris and Troika Design Group in Los Angeles. Neville Brody's Research Studios were also involved. Troika has posted two extensive case studies of their work, part of which are is republished below.
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New logo: D8 and D17

Direct 8 and Direct Star are two French national TV channels, launched in 2005 as apart of the new digital network. Direct 8 was originally devoted to live programming, but eventually expanded into a broader general channel, while Direct Star is a youth channel with plenty of music videos. Recently, both channels were purchased by Canal+, who are relaunching them on October 7 under the names D8 and D17. D8 will be completely overhauled with the programme budget more than doubled and most of the current programmes being cancelled.

A simple flat version of D8's logo, a D with an eight inside it, surfaced in early September. As the relaunch date was set, more materials have been made public, including a logo with 3D treatment, a press dossier and a launch spot. The result is similar the "Start Here" package produced for ABC in the United States by Troika Design Group back in 2007. Very similar.

Other than the fact the the D8 logo isn't designed by Paul Rand, many of the core elements from ABC's 2007 graphics package have been transitioned to D8. From the 3D treatment of the logo with its reflections and gradients to the virtual environment it inhabits. Even the relaunch promo looks a lot like US network promos of recent years. Update September 28: Incidentally, Troika was also the agency that designed the new D8 package. Two more idents can be viewed here. (Thanks to Arthur for pointing that out).
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More on: NBC Sports

Back in August 2011 NBCUniversal made the anticipated announcement that their sports channel Versus would be renamed NBC Sports Network to take advantage of the NBC Sports brand. At the same time, it unveiled a new NBC Sports logo. When an article on the subject was published here, the only elements available from the new identity were low resolution versions of the new logo and a press release.

After relaunching on January 2, the revitalised and expanded NBC Sports brand has been on the air for almost six months and we have seen plenty more of it. This month the LA motion design studio Troika unveiled the work they had done for the rebrand.

Troika worked to refresh NBC Sports across platforms, including the rebranding of Versus into the NBC Sports Network. The result is a conventionally slick and fast-paced package filled with metallic logos and graphics in realistic environments.
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New look: SporTV

SporTV is a major sports channel in Brazil, owned by Globo, a major Brazilian broadcaster. Last year it launched a new look, created by the American broadcast design agency Troika Design Group.
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New look: Fox (2011)

The American broadcast networks tend to revise their on-air appearance almost yearly, usually introducing new graphics to coincide with the start of the autumn schedule. This also applies to the market leader, the Fox network, which has been working with Troika Design Group to create its on-air identity since 2005. The latest edition came last autumn and builds on the "So Fox" campaign that started in 2008. The identity is largely based on shots of on-air talent and big fast-moving type.
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