Wednesday, June 22, 2011

New logo: Voyage


Voyage is a French TV channel, the French equivalent of the Travel Channel. Since 2004 it has been owned by News Corporation through its Fox International Channels subsidiary (which also includes National Geographic Channel and Fox-branded channels outside the United States). In early March, the channel launched a new look. According to the French media blog Lenodal.com, the new look was created internally at Fox Channels. Lenodal.com's blog post also contains more details and a bunch of video examples of on-screen presentation.

The new logo has an interesting ligature between the Y and the A. That ligature was previously used in the channel's logo from 2000 until 2006 when it was retired and replaced by a simpler design that used an icon with a "greater-than" bracket. In a sense, the new logo is a marriage of the two predecessors in that you can see a bracket in the Y-A ligature.

The 2000 look was created by Aart Design and launched on September 4, 2000. The 2006 look was created by SlooDesign and launched on September 18, 2006.

Logo used 2006-2011.

Logo used until 2006.

France Télévisions Publicité L'offre thématique V20 (archive)

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