Friday, September 2, 2011

Akademiska Hus (2010)


Akademiska Hus is a Swedish state-owned enterprise, created in 1993 to administer real estate for Swedish universities. If you are studying in Sweden, it is very likely that your classes take place in a building rented from this company.

On March 31, 2010, the company launched a new visual identity. It was a product of a new brand platform that was developed with Forsman & Bodenfors, and the visual identity was created by their design agency Happy F&B.

In addition to the puzzle piece logo, Happy created a "visual toolbox" with typefaces, graphical devices and imagery that should help the company communicate its core values, "expert, active partner and future-oriented".




Previous logo.

According to the company, it had used previous logo since its foundation in 1993. The rebrand was revealed through a press release on March 25, 2010, and launched on March 31.
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