Friday, April 27, 2012

New logo: Albert Heijn to go


Albert Heijn To Go is a Dutch chain of convenience stores, a concept within Albert Heijn, a major supermarket chains in the Netherlands. There are over 50 stores in the "to go" concept, mostly located at places where many people pass by, such as train stations.

In March, it premiered a new store design, aimed at enhancing convenince and speed for busy consumers. The new identity was created by the British agency Cada Design Group, who chose to focus on fun by bringing in a range of bright colours.
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