The American cable network TV Land was launched in 1996 as a network for classic TV shows, but has gradually shifted into a more viable sitcom network for a slightly older audience. Yesterday, May 9, TV Land unveiled a new logo, which marks a break with the retro logos it has used since its launch. The logo has been designed to better reflect the network's 25-54 year-old target audience, but still has some hints of the old shape. TV Land last changed its logo in 2009.
The new look was a collaboration between an in-house team, lead by creative VP Kim Rosenblum, and Trollbäck + Company. CORD Worldwide created a musical mnemonic and theme.
Trollbäck has worked with TV Land several times before, and were behind a new graphics package introduced as late as last autumn (and covered here). Although that package now gets discontinued, the colour scheme devised for it lives on in the new look. The "Laugh More" tagline adopted around this time is also kept.
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