New logo: Lumata

Lumata is a new company that provides interactive mobile marketing applications, for example by developing branded apps and web communities. It was spun off from the Italian company Buongiorno S.p.A. that retains a 30 percent share, while the private equity firm Francisco Partners owns the remaining 70 percent. The company was launched on Tuesday, November 1. Its name and visual identity was developed by UK branding agency Heavenly.
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New look: BBC Entertainment

BBC Entertainment is an international TV channel brand from BBC Worldwide, the commercial arm of the British Broadcasting Corporation, and is available in many countries in Asia, Europe, the Middle East, Africa and Latin America where it is BBC's primary channel for drama, entertainment and comedy. Yesterday, a new identity for the channel was unveiled, created by the UK design agency Heavenly.

Heavenly created five idents based on dance, "an activity that provides entertainment the world over and has many distinct, diverse regionalised guises". Named "Electric", "Elegant", "Free", "Lively" and "Upbeat", the idents are based on real dancers in various disciplines that have been motion-captured and turned into abstract figures in an eclectic CGI environment. The idents start with scattered the crystal shards that come together as a dancing figures. Each ident has a unique score that sets different moods.

Previous logo.

Two agencies have previously produced graphics packages for BBC Entertainment. Bruce Dunlop & Associates created the original idents in a short timeframe for the channel launch in 2006. Later on, in 2008, Dunning Eley Jones created a new set of idents featuring water fountains.

Some snapshots of the new idents can be seen below. A compilation of the new idents is available here.
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New logo: The Francis Crick Institute

About a month ago, the UK Centre for Medical Research and Innovation (UKCMRI), a planned biomedical resarch centre, changed its name to The Francis Crick Institute, to honour the man credited with discovering the structure of the DNA molecule. At the same time, it adopted a completely new visual identity, and this week the UK design agency Heavenly announced that they were behind it.

Heavenly says the "core proposition" for the institute is "The more we connect the more we create", and logo is a visual representation of this. The black square represent the institue and its building, while the coloured tiangles are "people, organisations and skills coming together at the Institute".

Previous UKCMRI logo.

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New logo: Ocean Outdoor

Ocean Outdoor, a UK company specialising in premium outdoor advertising, which means advanced billboard installations in places with high traffic. The launched a "brand refresh" last week, involving the new tagline "The Art of Outdoor". It was created by Martin Lambie-Nairn's agency Heavenly.

The old logo.

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