New logo: IP Deutschland

IP Deutschland is the ad sales arm of the German media group RTL. Its names though originates from French sales agency called "Information et Publicité" that was founded in the 1920s. Yesterday, IP relaunched its website and introduced a new corporate identity with a refreshed logo. Cologne-based agency BplusD has developed the overhauled look.

IP says the previous logo has remained unchanged since 1990. The Indian's head has been carefully overhauled and is now a bit slimmer, although it should still be recognisable to those who were familiar with the previous logo. The rebrand is part of strategy that goes under the name "Fourscreen", referring to the different screens advertisers can reach their audiences on through IP (TVs, computer, smartphones and tablets).
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New logo: Russ Outdoor

News Outdoor is the largest outdoor advertising company in Russia, taking its name from News Corporation, who onwed a majority stake until last year. As a result, it had to change its name, and on Friday, June 1, the company became Russ Outdoor.

Other than the namechange, the company strived not to change too much, keeping both the color blue. The new symbol is also somewhat spherical, much like its predecessor. The typeface has received a cosmetic update.
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New logo: Ocean Outdoor

Ocean Outdoor, a UK company specialising in premium outdoor advertising, which means advanced billboard installations in places with high traffic. The launched a "brand refresh" last week, involving the new tagline "The Art of Outdoor". It was created by Martin Lambie-Nairn's agency Heavenly.

The old logo.

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