IP Deutschland is the ad sales arm of the German media group RTL. Its names though originates from French sales agency called "Information et Publicité" that was founded in the 1920s. Yesterday, IP relaunched its website and introduced a new corporate identity with a refreshed logo. Cologne-based agency BplusD has developed the overhauled look.
IP says the previous logo has remained unchanged since 1990. The Indian's head has been carefully overhauled and is now a bit slimmer, although it should still be recognisable to those who were familiar with the previous logo. The rebrand is part of strategy that goes under the name "Fourscreen", referring to the different screens advertisers can reach their audiences on through IP (TVs, computer, smartphones and tablets).
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