KIKA is the children's channel from Germany's public broadcasters, the second most watched children's channel in Germany. Back in February this year, it launched a completely new look, created by broadcast design agency
DMC Group in Münich.
The on-screen look is built around "the fusion of a real world with an exceptional, playful, surreal, fantastic world". The idents feature children in an active environment where the KIKA logo suddenly appears. They all conclude in a simple "audio logo".
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