Air Malta, the national airline of Malta, unveiled a new corporate identity yesterday, July 31, at an event called "The Flying Pride of Malta". It comes with new livery and is part of a restructuring to turn the loss-making airline around. The colourful livery has the tailfin and the back of the fuselage painted red with different colours inserted. The front has the word "Malta" in large red letters.
The rebrand work was carried out by Futurebrand in London who were hired earlier this year. Local media are reporting that they were paid €400,000.
Air Malta's previous livery and corporate identity was introduced in late 1989. The planes will be repainted from November.
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