Air Pacific, the national airline of Fiji, announced a few months ago that it would change its name to Fiji Airways, reinstating the name it had used until the early 1970s. Last week, on August 17, a new visual identity was unveiled that is scheduled to launch in early 2013.
The new logo contains a symbol, called the "teteva", created by a local artist named Makereta Matemosi in traditional indingenous Masi style. Together with the dark brown colour, the new identity is much more rooted in the Fiji islands and its culture.
It stands in stark contrast with the previous identity and its 1970s stripes in yellow, orange, red and blue. The logo was last changed in 1999.
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