New logo: Air Malta

Air Malta, the national airline of Malta, unveiled a new corporate identity yesterday, July 31, at an event called "The Flying Pride of Malta". It comes with new livery and is part of a restructuring to turn the loss-making airline around. The colourful livery has the tailfin and the back of the fuselage painted red with different colours inserted. The front has the word "Malta" in large red letters.

The rebrand work was carried out by Futurebrand in London who were hired earlier this year. Local media are reporting that they were paid €400,000.

Air Malta's previous livery and corporate identity was introduced in late 1989. The planes will be repainted from November.
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New logo: MaltaPost

MaltaPost is the national postal service in Malta. A couple of weeks ago it presented a completely new corporate identity, a press release was issued on March 25.

MaltaPost was formed in 1998, and the previous logo was also introduced in the late 1990s. It used a blue and yellow colour scheme with a stamp symbol. It has been swapped for a red, white and black logo containing a post horn with a Maltese cross.

Red and black are also the colours of the classic pillar boxes that can be found around the country, a heritage from when Malta was a part of the British Empire. Reports hint that black and red have historically been used as corproate colours by the Maltese postal service.

The new look will be phased in over time. No word yet on who created the new look.

Previous logo.

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