Showing posts with label Scandinavian Design Group. Show all posts
Showing posts with label Scandinavian Design Group. Show all posts

Thursday, January 31, 2013

New logo: TV 2 Norway


TV 2 is Norway's leading commercial television channel, launched in 1992 after obtaining a government license. This month it has revealed a revised version of its logo.

When TV 2 was launched it had two versions of its logo, one where the numeral had a solid 3D appearance and a simplified flat print version. Both were designed by Scandinavian Design Group. Several years later, the 3D version would be dropped in favour of the print version.

The new one is a essentially a refined version of its predecessor. The integrity of the numeral hasn't changed, although thinner lines that mark its outline have been removed. The colours also remain, but have been changed to new nuances. Scandinavian Design Group were reportedly also behind this version, although Red Bee Media in London had some sort of input.
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Friday, March 23, 2012

New logo: Evry


Norway's largest IT services company, EDB ErgoGroup, was renamed last weekend and will now be known as Evry. EDB ErgoGroup was created in 2010 from the merger of EDB and ErgoGroup, who were previously the two largest companies in the field.

The new corporate identity was launched at an event on March 17. It was designed by Scandinavian Design Group, and the rollout is assisted by its corporate sisters in the McCann network. The "human" quality of the script wordmark is supposed to reflect Evry's business approach.
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Tuesday, March 8, 2011

DnB NOR logo (2003)


Is this logo dear to you? Does it evoke special feelings? If that is the case, then you better start writing your eulogies, because it will soon disappear.

DnB NOR is the largest financial services company in Norway, formed in 2003 through the merger of Gjensidige NOR and Den norske Bank ("The Norwegian Bank", abbreviated DnB). Recently, Norwegian media have reported that the bank will drop "NOR" from its name, and that the name DnB (or Den norske Bank), will soon stand alone again. A simpler, bolder and more powerful name than before. The renaming also comes with a new logo, expected to be revealed this year.

The logo for the 2003 merger between (the old) DnB and Gjensidige NOR was created by taking the type from the old DnB logo and adding the name "NOR" after it in the same typeface, but in Gjensidige NOR's old red-ish burgundy colour. If one adds a white background colour to DnB's blue and NOR's red, you get the basic colours of the Norwegian flag. The merged bank was launched on December 5, 2003, and the logo was launched at the same time.

The agency behind the merger logo was Scandinavian Design Group, a major Norwegian corporate design agency.

Scandinavian Design Group was also behind a logo refresh for DnB less than two years before the merger, when the typeface was changed and the number of lines that made up the circular symbol in the logo was reduced.
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