New logo: Screenvision

Screenvision is a major U.S. cinema advertising company, delivering pre-movie advertising to over 14,000 screens. Recently, it introduced a new advertising pre-show called "The Limelight" involving a mobile app called "screenfanz", which Screenvision humbly describes as "redefining the movie-going experience". Along with that came a new brand identity. The new colors are taken from the name of the pre-show, and the 'S' icon can be divided into two parts that can be used as visual devices.

The new brand strategy was devised by Lee Heffernan, Screenvision's marketing VP, and Lee Hunt, who ran a prominent broadcast design studio in the 1990s. New York studio Loyalkaspar are said to have brought their vision to life, which probably means they devised the new motion graphics, and perhaps the logo as well.
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More on: Cloo

Back in August, the American cable network until then known as Sleuth was renamed. The crime and mystery series channel would now be known as Cloo, a name that is ownable, but perhaps a bit silly.

USA Networks hired motion design studio loyalkaspar to design the new on-air graphics for the channel, and last week they posted the result on their website. Loyalkaspar created six different graphics packages, all based on different crime settings. The Cloo logo is integrated into each scene as an object that can be regarded as an actual clue relevant to the situation.

"The concept was simple: clues are everywhere, if you just know where to look. Representing that idea visually we set out to create six unique packages, all based on iconic crime and mystery scenarios, where the CLOO logo lived in place of a piece of evidence at a crime scene. Integrating live-action footage with completely CG environments, the CLOOs ran the gamut from gold bars in a bank robbery to USB drives in a computer hacking to microscopic evidence in a forensics lab; all situations a mystery-obsessed viewer would feel at home in. Like the team at USA we’re fanatics too, and hope that came through in the brand!" - Loyalkaspar

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New logo: AMC Networks

AMC Networks is a American media company that owns four cable channels, the most popular being AMC, home of Mad Men. The others are IFC, Sundance Channel and WE TV, that all provide programming for certain niche audiences. Until recently known as Rainbow Media Holdings and owned by the cable company Cablevision, it was spun off as a separate company on July 1 and began trading on NASDAQ. The motion branding agency Loyalkaspar were involved in the rebrand, and this week they posted a case study with some information about the work on their website.

Thw spin-off was approved in March, along with the namechange. The new look was unveiled at The Cable Show in mid-June.
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