Tuesday, March 1, 2011

New logo: Bridgestone


Bridgestone, the multinational tire company, unveiled and launched an updated logo today, March 1.

According to the company, the previous logo was introduced around 1984, and the new one isn't a radical departure from it. The clunky typeface is changed to a more modern one. The B icon gets rounder shapes.

Bridgestone also gets a new tagline, "Your Journey, Our Passion". The previous one was "Passion for Excellence".

Read more »

No comments:

Post a Comment