New logo: Gannett

Gannett - which is pronounced with emphasis on the last syllable, like cadet - is a big media conglomerates in the United States. It owns over 90 newspapers, most notably USA Today, and about two dozen TV stations.

On Monday, March 7, 2011, the company is launching a new look. The logo had already been published by some news outlets on March 4. The new logo simply consists of the name written in Verlag typeface, sometimes with the slogan "It's all within reach" underneath. It was created by an advertising firm called The Farm.

The previous logo contained a globe which was partly covered by a G. It has been in use for decades; I haven't been able to pinpoint when in was introduced, but it was probably born in the 1970s. Update: According to Gannett, the old logo was commissioned from Mutsuo Yasumura & Associates after the 1978 merger with Combined Communications. It was first used on the 1979 annual report, and came with the slogan "A World of Different Voices Where Freedom Speaks".

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