The Yellow Pages Association is trade association for directory services such as Yellow Pages publishers in the United States. Yesterday, April 18, it changed its name to the Local Search Association, recognising the industry's evolution from publishing catalogs to providing local search in general.
With the namechange, the association gets a new logo. The previous logo included the "walking fingers" symbol on a stack of yellow paper with a cursor. The new one keeps the walking fingers, but uses the updated and sleeker version, replacing the A in the word local.
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| Previous logo. |
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