Milliken is a U.S. textile company which creates fabrics for many different uses, as well as chemicals, and is based in Spartanburg, South Carolina. On Tuesday, April 26, it revealed a new logo at a press conference.
The new logo is based on the signature of Dr. Robert Milliken, who lead the company for more than a half-century, and died in December last year. The company considers he logo to be "simple, playful, bold" and signalling "a continuing commitment to excellence, leadership, and ethics".
The previous logo contained a symbol called the "industrial M", which has served the company for decades. American trademark designs (the ultimate reference for American 50s-70s corporate identities) claims it was designed in 1970 by Lefkowith, Inc. That is the only source I've found for this logo's creation, but I have no particular reason to believe it to be inaccurate. It seems the logo has been used without changes from the 1970s until this week.
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