New logo: Lyons Cakes

Lyons is a British brand for cakes and biscuits that traces its roots to a chain of tea shops, first opened in 1894. Today, it is one of those unfortunate classic brands that are shared between two companies, with the cake brand owned by Premier Foods, while Lyons biscuits are made by Burton's Biscuit Company. The two companies used somewhat similar, but different, designs until recently, when a completely new look for Lyons cakes was unveiled, created by JKR. They were also behind a new design for Mr. Kipling, another cake brand owned by Premier Foods.

JKR delved into Lyons' heritage and created a design that reconnects to it. The waitresses from that worked in the old tea shops have been resurrected and are now present in the logo, which is put on top of single-colour "sleeves" that take up most of the packaging.
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New look: Mr Kipling

Mr Kipling is a classic British brand for pies and cakes, dating back to the 1960s. Its products have long been marketed as "Exceedingly Good". This year, Mr Kipling has started introducing a new look, created by JKR. It breaks with the more commercial, messy packaging the brand has used until now. The new packaging gives prominent space to the brand name as well as the product, with soft, harmonious backgrounds, conveying a "more natural, home made feel ".
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New look: Carr's

Carr's is a British brand for "premium" crackers of the kind you usually eat with French cheeses. Tracing its roots back to 1831, it now belongs United Biscuits, whose most famous brand in McVitie's.

Last year, Carr's introduced a new packaging desing, created by JKR. The previous packaging was relatively stripped down with a dominating dark blue background and classic typography. It was felt this design didn't fascilitate shelf navigation appropriately, and JKR set out to contemporise the design and differentiate the product lines.Read more »

New packaging: Budweiser

Last Wednesday, August 3, the American beer company Anheuser-Busch revealed a new label design for Budweiser, one of the most popular beer brands in the United States. The new look will be used on beer cans and secondary packaging in the United States "this summer", coming to international markets later on.

The most obvious addition is the Budweiser bowtie which is now featured prominently on beer cans. Although it hasn't enjoyed this prominent place on the beer cans before, the bowtie is not a new element for Budweiser. It has been seen on bottle necks and in advertising for decades. It is also well established as Budweiser's logo for non-label use.

Parts of the previous label design can be seen as a texture in the red field behind the bow-tie, with the "Budweiser Creed" high-lighted. The new design is also adapted for "secondary packaging", i.e. casings for sixpacks etcetera.

The Budweiser logo, as featured on the new label.

Historical Budweiser cans from 1936 to 2011.

According to a press release, this is the twelfth can label design for Budweiser since 1936. Anheuser-Busch have provided a nice montage of all the can designs as well as a timeline with more information, showing the evolution of the label.

More packaging after the jump, all images provided by Anheuser-Busch.
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New logo: Standard Life

Standard Life is a UK financial services company, focused on "long term savings and investment". This February 7, the company revealed a new visual identity and a new tagline, "The Way Forward".

According to Standard Life, this is the first change in visual identity since 1993. The new logo keeps a yellow triangle from the old logo and places it after the company name, optimistically pointing forward and upward.

The new look was created by London design agency JKR. It has been rolled out across the company since February 7.
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