Carr's is a British brand for "premium" crackers of the kind you usually eat with French cheeses. Tracing its roots back to 1831, it now belongs United Biscuits, whose most famous brand in McVitie's.
Last year, Carr's introduced a new packaging desing, created by JKR. The previous packaging was relatively stripped down with a dominating dark blue background and classic typography. It was felt this design didn't fascilitate shelf navigation appropriately, and JKR set out to contemporise the design and differentiate the product lines.Read more »
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