A&O is an Italian supermarket chain with about 750 stores which is a part of the retail group Selex. This week, it unveiled a refreshed logo as part of a chain-wide renovation.
The previous logo, which seems to be relic of the "block" signs that were very common on supermarkets in the 50s and 60s, has been updated by making the squares a little rounder, revitalising it while keeping it recognisable. Four "bars" in different colours have been added underneath, that "give liveliness to the sign and are consistent with the new store environments".
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