Last autumn, the Lifetime Movie Network (LMN), an American cable network offering movies for women, introduced a new look. There was an an article about that here a few months ago. The new look was created by the American branding studio Joyride Creative, who have previously done a lot of work for History, which is now owned by the same company as LMN.
Joyride created "sexy, curvy" logo with seven movie sprockets (one for every day of the week). The graphics package was built on modules based on the shape of the logo with a dark purple-grey color scheme, making it far more consistent than its predecessors.
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