Metsäliitto, meaning "Forest Union", a Finnish forestry group, founded in 1947. Yesterday, February 9, it announced it had shortened its name to
Metsä as part of a corporate restructuring. The company's subsidiaries, many of which had been branded independently, will now all use "Metsä" in their names. The entire corporation is also adopting a green moose symbol. The typeface used in the logos is
Benton Sans Black.
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