Friday, February 3, 2012

New logo: RTP África


RTP África is a TV channel operated by Portugal's state broadcaster RTP, targeting the Portuguese-speaking population in Africa, mainly in Portugal's former colonies.

On January 16, RTP África introduced a new look with a new logo. The channel now has its own symbol, a map of Africa made up of coloured bars, inspired by RTP's corporate logo. Until now, RTP África has used a colour variation of the corporate logo.

On-air graphics use the bars from the logo to create Africa-inspired patterns. The brown-red-orange colour scheme is inspired by the earth and the sun. The Portuguese agency Santa Fé Associates is credited for the new design.
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