Adani Group is an Indian diversified conglomerate with assets such as ports, power plants and mines. Last Thursday, February 23, it unveiled a new corporate identity, created by Wolff Olins. The objective was to develop a corporate brochure to sum up the company's activities to increase understanding of the group among costumers, employees and the public.
Wolff Olins managed to summarize most activities under three headings, Resources, Logistics and Energy. They also developed icons for the different headings as part of a new modern visual language, which also included a custom typeface and a few AOL-ish logo animations.
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