Tuesday, October 11, 2011

New logo: Air Seychelles


In September, it was reported that Air Seychelles, the national airline of the Seychelles, is introducing a new logo and livery.


Air Seychelles' fairy tern symbol dates back to the 1980s, and this refresh is the most profound change to the symbol since its introduction. The airline last updated its logo around 2007, when the logo-type was altered.

The new identity is inspired by the nature of the Seychelles and the shape should remind one of hills and leaves. Instead of two distinct green and red shades, the logo now features many bright tones to provide depth. The fairy terns have have been softened, providing a "streamlined" effect. The word "air" is a lighter shade of blue, while "seychelles" is darker, symbolizing sky and ocean, respectively.

A press image of the new livery can be found on Airliners.net.

A press release talking about a "soft launch" was sent out around September 19. The new logo is yet to launch on the company website, which has had the press release about the rebrand removed. It is republished here for posterity.
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