On Wednesday, September 12, the major Australian real estate firm Raine & Horne launched a completely new corporate identity, created by the branding agency IdeaWorks.
At the center of the new look is a friendly wordmark and a gold-grey colour scheme. "Gold is warm and optimistic and ignites passion and represents the leadership Raine & Horne takes in the real estate industry", says Kit Bashford who is a communications manager at the global firm.
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The "unique hand-crafted bespoke" ampersand is central in the new identity, and can be used as a stand-alone identifier or visual device.
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