SQLI, a French information technology consultancy, adopted a new corporate identity back September 22. It was created by the company's own SQLI Agency.
It intends to reflect the company's core values, "innovation, expertise and quality". A press release says it is inspired by constructivism, dadaism and Bauhaus, and the company hopes to be as transformative as these art forms. A minimalistic colour scheme consists of red, black and gray. The symbol represents the combination of expertise as well as "the idea of a trajectory, a target objective".
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