More on: C More

In September, the Scandinavian branch of the premium TV channel Canal+ was renamed C More. It was covered here back in June when the rebrand was announced. The new logo was developed by Ohlsonsmith, while the on-air design came from Swedish broadcast design studio Dallas.

Dallas were also the agency behind the previous on-air design for Canal+ in Scandinavia, introduced in 2007. Where it was built on realistic 3D renderings on dark backgrounds, the new look is much brighter and lighter. Idents feature some kind of colourful smoke or streams of water that expand.
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New look: TV8 Sweden

TV8, one of the ten most watched television channels in Sweden, has launched a new look. The previous graphics package dated back to 2007, when the channel had a heavy focus on current affairs. This focus has since diminished in favour of quality series and lifestyle programmes for an older audience.

The new on-air graphics package was developed by Dallas Sthlm, the most prolific broadcast design agency in Sweden. The idents feature genre-specific arrangments of different items in the background. The logo itself has been cleaned up, making the "8" figure slightly more obvious.

The new look made its debut either today (September 8) or yesterday, although it had been unveiled in the media before that.

Previous logo, used 2007-2011.

The previous look was introduced as TV8 significantly increased its distribution in September 2007. It was one of the first results of Viasat's cooperation with the German broadcast design agency DMC Group. This cooperation lasted until 2009, and saw DMC assist in rebranding most of Viasat's channels, giving them logos consisting of spheres in multiple layers.
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Melodifestivalen's new look (2011)

Melodifestivalen ("The Melody Festival") is a Swedish annual music competition, and the most watched television programme in Sweden. The final is usually watched by 3-4 million people, in a country with 9 million inhabitants. The show has been broadcast by the state broadcaster SVT almost every year since 1959, and today much of the Swedish mainstream music scene revolves around this event.

When the show for 2002 was planned, the event's popularity had slipped and SVT felt that the programme needed to be re-tooled. SVT extended it from one single Saturday night broadcast to five events which would take place around the country for more than a month.

The show would also get a consistent look and feel. Before 2002, new graphics and identities were produced every year. SVT turned to broadcast design agency Dallas Sthlm who developed a new generic logo and new graphics for the event, which would be used every year after that. The logo is made up of five spotlights which form a crown.

This logo and graphics package has remained with some updates until the 2011 competition, when it was time to create a new look. This was probably partly due to the show's long overdue switch to HDTV.

SVT once again turned to Dallas Sthlm, who suggested a makeover of the logo and the graphics (archive). The previous graphics were based on lights, the new ones feature fluid shapes. This can be seen in the new logo, which kinda looks like someone threw slime on a wall. Overall, the new look is familiar if you've seen the old one, but has an edgier feel to it.
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