New look: VTM

VTM is the largest commercial TV channel in Flanders, the Flemish-speaking part of Belgium. Last month, it introduced a new look to launch the new autumn.

Three agencies were involved in creating the new look, Gédéon created the visual elements, jingle producer Brandy came up with the audio branding and Flexus did strategy.

The social media savvy identity is launched with the new slogan Je beleeft het hier, meaning "You experience it here". The on-air graphics have been designed to include viewer contributions in the form of text messages and videos. Visually, the graphics are inspired by the angles in VTM's logo.
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New look: Tiji

Tiji is a French TV channel for children under the age of seven. Last month, on February 10, it introduced a new on-air look as well as a new logo, its first logo change since the channel launched in the year 2000.

The new identity was created by Gédéon, who also rebranded Tiji's primary competitor Piwi+ less than a year ago. The cloud-shaped logo has been updated and can take on different textures and forms, such as paper, clay, paint and cardboard. Bumpers and graphics are situated in a "suspended" world that leaves room for children's imagination.
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New look: France Ô

France Ô is a television channel operated by the French state television broadcaster France Télévisions. It is dedicated to programmes from the French overseas departments (French Guiana and several island territories in the Pacific, Atlantic and Indian oceans). It started out as the satellite channel from the overseas broadcaster RFO, but was renamed France Ô in 2005 and is now a nationwide channel available to most viewers in mainland France.

In September, France Télévisions introduced new looks for three of its channels, and France Ô soon followed. The new look was created by the French broadcast design agency Gédéon, which has a decades-long relationship with France Télévisions. They were also behind the identity for France Ô when it relaunched in 2005, as well as this years new look for France 3.

Channel IDs feature people on city walls interacting with the signature O and its circumflex. A colour band acts as a "shutter" to navigate between IDs and promos. A catchy musical theme was composed by La Plage Records. Gédéon also created new graphics for the news programmes on France Ô, once again with music by La Plage.

A montage of the new graphics can be seen on Gédéon's web site. A bunch of snapshots are available below.
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New logo: Sporting Telenet

Earlier this year, the Belgian cable company Telenet won the rights show a lot of football. As a consequence of this major content boost, it decides to relaunch and rebrand its sports channels in a very short timeframe for a relaunch in late July.

Having previously operated under the name "Prime Sport", the sports channels would now be gathered under the banner "Sporting Telenet". The French broadcast design agency Gédéon created the on-air design, while the logo is credited to "a Flemish communications agency".

Previous Prime Sport logo.

A montage of the new on-screen graphics is available on Gédéon's website. Some selected screengrabs can be found below.
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