New look: Honest Tea

Before.

After.

Honest Tea, an American company that produces organic bottled tea, is introducing a new label design for its Honest Tea brand teas and Honest Ade brand lemonades in plastic bottles this September. The new design was developed with Turner Duckworth.

The labels have been cleaned up, using white backgrounds, the logo in simple black Garamond letters and a fruit-centric image at the center, focusing on the simple ingredients of the product. Honest Tea keeps a T element from the previous design, while Honest Ade features quirky images of fruit on its label.
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