Thursday, September 29, 2011

New logo: Kortrijk


Yesterday, September 28, the city of Kortrijk in West Flanders, Belgium, unveiled a new visual identity.

The design was reportedly mostly done in-house. The logo is credited to a graphic designer named Yves Debaes. The new logo reflects the changes the city has gone through in recent years. Its shape represents houses, as the city "stands like a house" (a figure of speech meaning something is solid). Red has traditionally been Kortrijk's colour and is used in the new logo as well.

With a population of 75,000, Kortrijk is one of the twenty most populated cities in Belgium.

Previous logo.
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