Thursday, November 29, 2012

More on: C More


In September, the Scandinavian branch of the premium TV channel Canal+ was renamed C More. It was covered here back in June when the rebrand was announced. The new logo was developed by Ohlsonsmith, while the on-air design came from Swedish broadcast design studio Dallas.

Dallas were also the agency behind the previous on-air design for Canal+ in Scandinavia, introduced in 2007. Where it was built on realistic 3D renderings on dark backgrounds, the new look is much brighter and lighter. Idents feature some kind of colourful smoke or streams of water that expand.
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