Schincariol, a major Brazilian brewery company, announced yesterday, November 12, that it would change its name to
Brasil Kirin, following its acquisition by the Japanese Kirin group last year. The new name was announced at a company event with 2000 employees and is strictly a change of corporate identity, all consumer brands remain unchanged.
The new logo combines Kirin's wordmark with the word "Brasil" in the same typeface and an icon of colourful shapes that can also be used as patterns.
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