Müller Corner is a range of yoghurts sold by the German dairy company Müller on the British market. This month, the brand has received an overhauled package design, created by Coley Porter Bell. The redesign aims to "improve consumer appetite appeal and navigation at point of sale".
The brand's previous packaging turned out to be short-lived. It was introduced a little bit more than a year ago and created by JKR. It was covered here at the time. Back then, the plan was to create a unified "branded segment" in the store with packaging dominated by a cool blue shade.
CPB's redesign goes in the other direction, preferring to differentiate the flavours and variants with decorations and other imagery. At the same time, different blue shades are still part of the packaging.
Read more »
No comments:
Post a Comment