Croustipate is a French brand for different products based on ready-made dough, such as pizza kits and pastries. In late 2011, the brand received received an overhauled design, created by the French design agency Graphèmes.
The redesign was based on the proposition that Croustipate "appropriates the pastry chefs expertise". Graphèmes simplified the brand expression to make it feel more exclusive. The new packaging is predominantly brown, were the old packaging featured a blue logo and several background colours. This is a quite radical change that does away with visual cues that have been established for over a decade. The logo contains some a straws of wheat and a slightly curled C that should remind us of rolled dough.
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