FastJet is a new airline that provides low cost flights across Africa, due to commence flights from Dar es Salaam, Tanzania, later this month. Its activities are based on an existing airline called Fly540, a brand that is expected to be replaced by FastJet over time. Yesterday, November 5, FastJet launched its first proper corporate identity programme, created by London-based SomeOne, who also developed advertising in cooperation with AccessLeoBurnett in Nairobi.
Most noticeably, the airline has been given a mascot and spokesperson in the form of an African Grey Parrot. He is present wherever possible, from the tailfin on the plane livery to boarding passes, as well as bags of nuts. Naturally, grey is one of the primary colours, in addition to yellow and orange.
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