Direct Énergie is a French power company, formed in 2003 after the energy market was opened up to private competition. In July this year it merged with another electricity company called Poweo. This presented the opportunity to introduce a new corporate identity, which was launched last week and was created by Dragon Rouge.
The new symbol is a circle, representing unity and togetherness. Its yellow colour is for warmth and optimism and the wordmark is set in rounded lowercase letters, which should convey proximity to consumers.
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