TVA is the most watched television network in Quebec, and by extension the most watched French language network in Canada. Last Thursday, November 29, it unveiled a completely new logo, reportedly developed with an agency called Sid Lee.
The previous logo was allegedly introduced 22 years ago and featured a triangle, a square and a circle, perhaps taking inspiration from its English counterpart CTV.
The new "dynamic" logo is said to reflect that dynamism of TVA and its brand, standing as "a symbol of a strong brand modernising itself, a brand synonymous with innovation, agility and creativity". On screen, the logo will be seen both in different colours as well as different 3D treatments that change depending on the programme.
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