Tourism Australia is the official organisation responsible for promoting Australia to tourists. Today, December 6, it has unveiled a new logo which is an evolution of the kangaroo logo used up until now. Interbrand Sydney was the agency behind this redesign.
The new logo is said to feature a "more modern design and vibrant colourful palette reflecting the rich and varied landscape of Australia". It is also said to be more sophisticated and better aligned with Tourism Australia's positioning.
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