Discovery Home & Health is an international lifestyle channel brand targeting women. It is owned by Discovery Communications and available in three areas: Latin America, Asia-Pacific and the United Kingdom. Recently, the Latin American version of the channel was rebranded with a new on-air look and a new logo to give the channel a more fresh and contemporary look. The new look was launched on May 3, but promos advertising the rebrand had been running on the channel before that.
 |
| Discovery Home & Health logo. Used in Latin America 2005-2011. Used in the United Kingdom 2005-2008. Still used in the Asia-Pacific market. |
The new look is credited to Robert Gibson, creative director for lifestyle and entertainment channels at Discovery Networks Latin America in Miami.
 |
| An image posted by Discovery Home & Health showing the new on-air look. |
Discovery Home & Health in Latin America uses a schedule made up of theme nights; health on Mondays, relationships on Tuesdays, beauty on Wednesdays, home on Thursdays and family on Fridays. The new graphics embrace this by using different images related to these themes, as seen above.
Read more »
No comments:
Post a Comment