New logo: Expo 2015

Andrea Puppa's winning design

The first world's fair was held on London in 1851. Since then, they have been opportunities for countries to display their technological and scientific visions to the world. Nowadays, the biggest world's fairs are called "Universal Exhibition" and are held in years ending with 5 or 0, and "International Exhibitions" are held between the universal ones.

The next such Universal Exhibition will be held in Milan in 2015. Today, May 23, it was announced that logo above will be the official logo for the event. The logo was chosen through a competition. A jury lead by Giorgio Armani selected two finalists from more than 700 entries, and then let Internet users vote on which logo should be used. The deadline for voting was yesterday.

The finalists were two young designers named Alice Ferrari and Andrea Puppa, born in 1984 and 1981, respectively. Puppa's winning design consists of the word Expo and the year 2015 written together.

Alice Ferrari's runner up.

Ferrari's choice of an egg as main symbol was inspired by the exhibition's theme, which is "Feeding the planet, energy for life".

Previous logo.

Until now, the logo used for this event has stemmed from Milan's bid to host it. This atrocity combined clip-art images of both the Vitruvian Man and a globe, replacing the letters X and O in the word "expo".

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