Wednesday, May 18, 2011

New logo: Proffice


Proffice is a human resources solutions company in the Nordic countries. Originally a Swedish company, it was founded in 1960. In the late 1990s in expanded to Norway, Denmark and Finland through aquisitions and new establishments.

On April 4, Proffice launched a new strategic agenda to create a more united concern, intending to radically increase turnover. This strategy included a new brand strategy and corporate identity. This agenda includes strengthening the company's specialist brand Dfind. Some business areas involving specialists that used to be Proffice-branded now use the Dfind name.

New Dfind logo.

Proffice and Dfind have both been given new and consistent logos. I don't have any source for this, but I would guess the blue and yellow pieces represent the missing links that Proffice provides to an organisation.

Previous Proffice logo.
The previous Proffice identity had been used for a relatively long time, since at least the 1990s.
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