HSMAI stands for Hospitality Sales and Marketing Association International, an international organization which promotes the hospitality industry (hotels, travel, recreation etcetera). Yesterday, May 11, it revealed a new logo.
It was created by the advertising agency Panzano & Partners from Moorestown, New Jersey. The three shapes represent the organization three core values: "fueling sales, inspiring marketing and optimizing revenue". There is also a version of the logo which has those values
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