Tuesday, June 14, 2011

New logo: Mango


The Spanish fashion company Mango opened its first store in 1984, and has since grown continously. Today they claim to have over 2,000 stores in 105 countries. During a fashion show in Paris in May, Mango launched a new logo.

Previous logo.

The previous wordmark used an edgy stencil typeface. The new typeface is "clearer and simpler", but keeps some of the stencil effect with a few balanced "cuts" in the letterforms.
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