Ruch is a major Polish newspaper distributor and retailer which maintains an extensive network of newspaper kiosks around the country with thousands of outlets. Its brandsis almost universally recognized by Poles. During the Communist era, it held a monopoly on newspaper distribution in the country. It remained a government owned company until last year, when the government sold its majority stake. Yesterday, June 21, the company unveiled a new logo and a new kiosk design.
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| Previous logo. |
The new logo is a restrained redesign og the previous logo. A press release stresses that the solid foundation in the Ruch brand will be maintained and used to build "a new quality of costumer service".
The kiosks used to be green, but the are now grey. Grey was chosen because a neutral color gives better exposure to the products.
The following images were published by Ruch's press service.
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