The Mountain West Conference is the youngest American college athletic conference, covering institutions from the mountain and Western regions. This Monday, June 6, Mountain West revealed its first new logo since its establishment in 1999. It was created by an agency called Loma Media.
The new symbol has already received the official nickname "The Rock", and consists of the letters M and W standing "shoulder to shoulder". The gray-purple color scheme is kept. The mountain range is removed, and the word "West" becomes bigger, giving the two regions more equal prominence in the logo.
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| Previous logo. |
The previous logo had been used since the conference was formed and was unveiled on January 14, 1999. It was credited to R&R Advertising in Las Vegas.
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