New logo: SATS

SATS is a Singaporean aviation services company, which provides ground handling and catering on 35 airports in Asia-Pacific. SATS used to be a part of the Singapore Airlines Group, and the abbreviation used to stand for Singapore Airport Terminal Services, but the two companies have been separated and the full name isn't used anymore.

Yesterday, June 7, SATS launched a new brand identity. The logo is a filled red circle with white lowercase letters placed asymmetrically inside it. The circular form represents both a sphere, for an aspired global presence, and a modern interpretation of a seal of approval. (A more detailed explanation below)

The previous identity was created by Singapore-based Ukulele Brand Consultants and launched on November 15, 2005. It was the company's first independent identity. The logo used before 2005 was derived from the Singapore Airlines logo.
Read more »