The Indian motorcycle manufacturer Hero Honda was founded in 1984 as a joint venture between Honda from Japan and the Indian bicycle maker Hero. Some time ago, it was decided that Honda was to leave the group, making Hero the sole owner. As a result, the company has been renamed Hero MotoCorp, and yesterday, August 9, its new corporate identity was unveiled in London at a test cricket match between England and India. The new identity was developed by Wolff Olins.
The new symbol is made up of three shapes that make up the letter H standing at an angle. The red and black colours are carried over from the previous corporate identity.
Hero Motocorp is a leader on the Indian motorcycle market. Ending the joint venture with Honda means it will be allowed to export its motorcycles outside India.
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