Petco, the U.S. nationwide chain of pet stores with over 1,000 locations, announced yesterday, August 17, that they were introducing a new tagline and an updated logo. The tagline changes from "where the pets go" to "where healthy pets go", reflecting a change in direction wtih emphasis on healthy and organic products.
The logo itself has been updated by switching to lowercase. The dog and the cat, who are called "Red Ruff" and "Blue Mews", are slightly redesigned to give them a more natural look.
The new look and brand strategy was developed by Lippincott with Petco's in-house team.
Petco will start installing new signs this month. A "larger rollout" is planned for October when the company celebrates its anniversary.
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